Re-presentaciones: Periodismo, comunicación y sociedad
Is the main vehicle for academical and research disseminating of the School of Journalism of the Universidad de Santiago de Chile. Re-presentaciones is a biannual publication, oriented to the promotion and diffusion of the knowledge that the researchers, academics and students have produced. The journal starts a new period boosting research development in the Journalism and Communication fields of study, from a wide variety of theoretical, epistemological and thematic approaches. Re-presentaciones puts a special emphasis on reflexive perspectives that address the current issues with thoroughness, creativity, and critical thinking.
Escuela de Periodismo. Universidad de Santiago de Chile
Dwelling in the intersection of journalism, communication, and culture
Nuestra revista Re-presentaciones. Periodismo, comunicación y sociedad, históricamente ha apostado por crecer de forma paulatina pero sostenida en el tiempo, aumentando continuamente la calidad de sus contribuciones al conocimiento científico y reflexión académica sobre la Comunicación Pública. Recientemente, se ha sumado a ello el desafío de priorizar la calidad sin descuidar las métricas, para una correcta inscripción en diversas bases de datos y sistemas de indexación. Es la tarea que han asumido el Dr. Efraín Bámaca-López y el Dr. David Jofré al asumir la gestión editorial de la revista en el año 2024. En esta apuesta, ha existido un esfuerzo concreto por conseguir articular interdisciplinariamente fenómenos del periodismo, de las comunicaciones y de la cultura, entendida esta última tanto como la gestión cultural –mediación, archivos y museística, entre otros procesos–, como también las dinámicas sociales de identidad, memoria y ética.
Copyright (c) 2026 David Jofré, Efrain Bámaca-López http://creativecommons.org/licenses/by/4.0
Grupos Sociales Emergentes: Adolescencia y "Tercera Edad"
La idea principal de esta ponencia radica en situar la etapa del adulto mayor, mal conocida como "Tercera Edad", en el contexto histórico que la constituye, cual es la modernidad avanzada, y contrastar su actual situación con la de épocas anteriores, en las que este segmento social simplemente no existía, o revestía características muy diversas a las que conocemos actualmente. A través del proceso de comparación histórica llegamos a darnos cuenta que el adulto mayor contemporáneo es una creación de la tecnología que ha permitido una asombrosa prolongación de la vida humana sin precedente en otra época que no sea la actual. La falta de un espacio semiótico de contención para este grupo, algo muy semejante a lo que enfrentan los adolescentes en la época contemporánea, puede asumirse como una pesada carga.
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Periodismo Digital en las Organizaciones
Los soportes mediáticos actuales requieren de sofisticadas y complejas competencias profesionales para su buen uso. El interés de los públicos se ha volcado del ámbito masivo al doméstico y el usuario cuenta hoy con muchas posibilidades para participar en las decisiones y orientaciones sobre los contenidos que se le ofrecen. Si a lo anterior se suma que los nuevos medios también han variado sus códigos y formatos, su manera de "presentar" la realidad, la experticia comunicacional requiere de urgente actualización. Como los nuevos medios abarataron los costos y el sistema económico global apunta a la hipersegmentación de los públicos, los soportes comunicacionales en las organizaciones emergen como un atractivo campo laboral para los periodistas, quienes no cuentan con herramientas técnicas para operar eficientemente en estos intrincados sistemas
El Pragmatismo de Ch. S. Peirce como Substrato Epistemológico para la Articulación de una Semiótica de la Cultura
Los aportes del pragmatismo desarrollados por Ch. S. Peirce para la constitución de la semiótica resultan de gran relevancia en el diseño de este tipo de análisis sobre cualquier sistema de significación. En este artículo exponemos las claves epistemológicas y teóricas, en el contexto de dicho pragmatismo, a partir de las cuales es posible articular una semiótica de la cultura que comprenda de manera integral la existencia de los signos vinculados a diversos factores contextuales que permiten y a la vez condicionan la producción de los mismos. Desde esta perspectiva pragmática, la presencia del interpretante peirciano instala un componente central para la validación del sentido, en la cual, la presencia de los sujetos-signos, da cuenta del rico proceso interpretativo de la semiosis social.
El uso de los blogs como estrategias de marketing de comunicación en Internet
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La Información Periodística y Técnica: sus Implicancias en la Estrategia Educativa
Este documento muestra las diversas y profundas vinculaciones que existen entre la información periodística y la información técnica, que usan las organizaciones para entender y decidir sobre su propio entorno y las implicancias que esto tiene en la estrategia educativa de los periodistas.
Periodismo en Tiempos de Crisis: A Propósito de la Película "Good Night and Good Luck" de George Clooney
El presente trabajo tiene a las temáticas comunicacionales como eje transversal. Se busca resaltar la importancia de los medios masivos en situaciones que el sistema democrático entra en crisis, cuando el poder político sobrepasa sus atribuciones y afecta indiscriminadamente a los ciudadanos, no por lo que hacen, sino por lo que piensan. En 1954, Murrow, interpretado en la película “Good Night and Good Luck" por David Strathairn, enfrenta al influyente senador Joseph R. McCarthy, logrando poner al descubierto lo inconsistente e injusto de su campaña contra los simpatizantes del comunismo -ciertos o supuestos-, una especie de "caza de brujas". Dado que la película de Clooney es netamente discursiva, con la finalidad de articular los contenidos, el análisis recogerá las argumentaciones y el intercambio de posiciones ideológicas de los protagonistas del filme.
Sistemas de Formación Musical y Fomento de Valores en Colombia, Chile y Venezuela, Visto a Través del Documental
From three documentaries that narrate the history of prominent figures and groups, and it show the different faces of the programs of musical formation for young people and children in three countries of Latin America, we enter the knowledge of these systems or nets, of the conflicts and successes raised for his protagonist, stretching as backdrop the normative and historical frame of his existence, and his meaning as strategy of social incorporation and as method created to attack the disorder in the Latin-American countries. We approach the topic in three paragraphs: in relation with the documentary narratives and the way like they construct the histories; the comparison of the paths of these initiatives in every country and the evolution of his relations with the State; and the critical reading from the social semiosis like an interpretation of the initiative
Audiencia y Consumo Cultural en Chile. ¿Tópico o Justificación de un Modelo de Democratización de la Cultura: 1990-2005?
At the beginnings of the 90's decade, concepts such as "culture consumption", "formation of public" and "audience development” didn't exist as arguments in order to justify the newly born culture policies in Chile and its ruling agency, the “Culture and Arts Council”. A decade and half later, the three concepts mentioned before are fully installed into official speech. This happen simultaneously with the development of new assessing techniques that made possible a "measurement" of culture consumption in Chile. This review explores how the public policies in culture were born in Chile and how were they tied with the first attempts to study and diagnose this field of activity. It also ponders the importance of technical qualification in the process of formulation and later evaluation of the efficacy of public policies in culture
Las Redes Sociales como Herramientas para el Aprendizaje Colaborativo: Una Experiencia con Facebook
In this work it is expected to bet on the importance of the collaborative learning in the present educational outlook, particularly in university, where there is less research about the use of TIC in the clas- sroom. Subsequently, it is described the new role of professor as a guide to the content generation. And it is introduced in the world of social networking as a support for teaching, above all by means of collaborative learning with members of a working group in Facebook. We have based our work in the practical aspects of this took through a real experience with second year students of Journalism in the Universidad Andrés Bello (Chile).
La Lectura Crítica del Diario como Estímulo a la Reflexión de los Párvulos
The present article is the result of research to describe the educational appro- priation for the stimulation of the development judgment moral in the children from 3 to 6 years of the nursery school by means of the use of the newspaper, in pedagogic half-full activities. The result of research was achieved to recognize new uses of the newspaper in the nursery school, from the informative point of view, because preferably it uses like waste. Also it was possible to check the values of the newspaper in education, the importance of the educators' s mediating role and the possibilities presents in the gradual stimulation of the child critical judgment development, pursue by the news publishes in the newspaper. It's pertinent remember that this mass communication essentially it's directed to the adults' world.
Analysis of Processes (Verbs) in News Discourse: A Systemic Functional Grammar Approach
In the present work a study of the processes (verbs) in the news speech from a functional point of view is carried out (Halliday, 1994). Concretly, the occurrence is analyzed of these as linguistic feature associated with the structural internal characteristics of the informative news genre, this is, the news. It splits of a representative sample extracted from the diary "La Tercera", following the conceptual modals raised by the journalistic theory (Warren, 1975, between others). The results of the observed units point, on one hand, at the preferential use on the part of the textual producer of the material processes, which refer to the physical world or to the reality and, for other one, to the unutilization of attributive, intensive and circumstantial processes of nature.
Del Portal en La Comunicación Empresarial a La Web 2.0. La Carrera por La Empatía con El Usuario
In this article, the present relevance of the Corporative Website within the newest Business Communication concept is analyzed when applied to the empathy with its stakeholders, in the Communication strategy that tries to be efficient in the Web 2.0 frame. The use of Internet as an approaching tool of the Company to its stakeholders, implies an adaptation, not only in accesibility to the information but also in its attractiveness for the user, indeed.
"Nuevos" Lenguajes Audiovisuales: Algunos Criterios para Su Evaluación
The article concentrates in the clarification of the new audiovisual language concept, exploring the consequences that this will have in a true and effective form to evaluate and to develop this aspect in the consequences formation of the communicators.
Fundamentación Conceptual De Una Semiótica De La Cultura a Partir Del Proyecto Teórico De I.M. Lotman
The objective of this review is to expose the theoretical project proposed by I.M. Lotman of being able to articulate a semiotic of the culture to give account of diverse objects of study that are expressed like complex sign systems. In such sense we included the contribution of Lotman related to the contextual conditions and structural qualities of these systems as well as conditioners that must be gotten up to enrich the analytical approaches of semiotic nature. On the other hand, the project of Lotman ties here, with the most excellent contributions of the constructivist paradigm, reinforcing the epistemology position of base from which the semiotics processes in study must be included/understood.
Ciberperiodismo Móvil: El Peso Específico de La Cuarta Pantalla en El Panorama Informativo Internacional
We define mobile cyberjournalism as the treatment of the journalistic information that let the sending and the reception of texts, static images (drawings, photographs, infographies...), dynamic images and sounds in an integrated manner, and also the participation of citizens, converted in generators and evaluators of contents, always using the technological capabilities of third generation mobile telephony. It is a market segment in which the journalistic groups around the world are taking position in the beginning of the 21st century. In this particular context, Grupo Planeta, one of the biggest multimedia holdings in Spanish language in Spain and Latin America, is promoting with remarkable strength new projects related to mobile cyberjournalism, facing up to three main challenges: searching a new business model, offering a wide range of services and creating a design adapted to the peculiarities of cellular phone.
Consideraciones Sobre El Estilo. Estilo Y Estructuras En Tramas Informativas
This article is a comparative analysis of two articles published in The Mercury and The Nation, respect of the results of the primary choices (elections) in Iowa that they gave the victory to Barack Obama, for the democratic party, and to Mike Huckabee for the republican party. There are checked the styles and the structures of the informative plots of both means, and how, in the social construction of the reality, the stylistic attributes of each one of these means produce a semantic impact that forms approaches different from the reality.
Tendencias, Rasgos y Calidad de La Información Económica de Los Diarios Chilenos
Is this a descriptive and investigative research that wants to set reliable quality indicators for jour- nalistic information, and which intends to have a comprehensive look of newsmedia trends, strategies and even even biases when releasing economic reports. The methodology works on two time spans of 45 days each and includes four relevant chilean newpapers of national coverage for analysis.
La Prensa como Actor Colectivo en La Transición Española a La Democracia. El Ejemplo de Los Dos Editoriales Conjuntos de 1977
During the political transition to democracy after Franco's death, the most relevant Spanish news- papers published two shared editorial articles in response to two events which threatened a peaceful path to à democratic regime for Spain. The first shared editorial was published within the context of the so-called "bloody week" in January 1977. Numerous terrorist attacks were committed by extremist groups during this week, putting at risk the stability of the democratic process. The second editorial was published in response to the reaction of the Army after the legalization of the Spanish Communist Party. Both shared editorial articles constitute an example of the role that the Spanish press played during the transition to democracy.
Usos Dialectales y Usos No Hispánicos: La Postura Académica y Su Repercusión en Los Medios de Comunicación
The aim of this paper is to reinforce - the correct use of Spanish in the Mass Media. An example shows the differences in the normative uses of dialectalisms and non-Hispanic terms. The Academic position on these types of terms will be stated, based in academic evidences as well as in quantitative surveys on both kinds of words. The adequate use of them will be explained in this work, too.
In the last years we have been present at a change of roles between men and women, which has placed to both sexes in a more similar situation. Normally one speaks about the changes that affect women, but one seems to forget that men also has changed his man's condition for a much more sentimental man, who expresses his feelings and who dresses according to the fashion tendencies. TV reflects the above mentioned social changes, but this article goes beyond and tries to demonstrate that it is not only a question of representations, but also of creations that television foments and that the public adopts.
Gestión De Radios Universitarias: Definiendo La Estrategia
A key concerní of XXI century universities is to create lins with their environment, so their re- cognize their communication medias as fundamental strategic instruments to strengthen those links. They want to strengthen their position into society, so they have adoptes commercial strategies in order to make their audiences grow.
Patrocinio Y Esponsoring En El Deporte. La Comunicación Por El Acontecimiento.
Sport sponsorship has became an increasingly growing trend. Numberless are the brands and corporations that rely on sport marketing for their sales and revenues strategies, even though they could or could be not sport related. This review revises and analyses the main concepts related to sports events sponsorships and the main cor- porate players for this play. Corporate world comes to this field looking for higher market visibility through a marketing strategy and corporate communication improvement. It's my special interest to contribute to this issue's current discussion and to the gathering of the available related information for this fast emerging subject in communication teaching, that hasn't been academically appreciated paradoxically.
El Perfil Del Periodista Científico: Una Cuestión De Humanidades
Scientific Journalism must face nowadays brand new challenges and problems that come from the stage of technologic development of today's world. Scientific journalism's new duties open some constroversial discussion about the required formation of todays journalists and what society required from them. All this as a result of ever-growing fragmentation of knowledge that resulted into a division between sciences and humanities. This breakout freed scientist from their former social responsibility and torn apart humanists from development discussion. It also turned scientific journalism into an area of atomized translation in which social context is banned and ethic implications evanesced. The professional quality in this field of journalism will depend – from now and ahead - on a approach between science, communicative skills and ethics, reivindicating narrative knowledge.
In an epoch of globalization and accelerated interaction, like the present time, it has more sense to think about the value of communication and its impact on sociability. The contemporary world is one of connections, interactions and networks. There are at least two ways of connection: imposition or cooperation. This paper is an advance towards the description of cooperation connections applied to the cultural field.
Dos Textos Para Pensar Al Acto Periodístico Como Producción
This article explores the multiple links that exist between Journalism and Literature. Such re- flection about journalistic creativity is, at the same time, an interesting approach to style; where composing and producing texts always implies interpreting and evaluating social reality from a particular language frame, too. This exercise wants to reconstruct and show such reality from a point of view provided by those linguistic codes.
La Comunicación Organizacional Es Algo Más Que Una Moda
According to her, Organisational Communication came into age and started being taken seriously after 1980's Japanese Economic Boom. That boost was the result of the achievements of the then revolutionary ouchi's Z theory. Reality itself – she says- made Z theory unavoidable and irresistible and a matter of fact in most corporate cultures. Failure swept away corporations that ignored ouchi's advice, mostly in the U.S. America overcame those dreadful 70's and 80's crisis effects only a decade ago, by adopting organisational Communication Paradigma. This new science is the order of the day in every industrialized economy, specially in south east Asia "tigers". Even though Chile's Corporate Elite is still reluciant to this supossedly "new" ideas, because they don't rely - apparently - on mathematical or emirical basis. Notwithstanding this, Mrs. Aravena insists in the need of embracing the new paradigma, leaving behind obsolete conceptions "we do need to embark ourselves in the adventure of modern mangement", she insists. Only putting Organisational Communication at the middle of managerial strategic design we'll be able to survive into an increasingly competitive corporate scenario.
Del Periodismo Del 900 A Los Comunicadores Del Siglo 21
A hundred years of Santiago's Journalists Circle are celebrated at 2007. It's the oldest chilean journalists' organization, an it has been the main promotor of professional university – backed journalist formation since 1953. The celebration of this 100 years let us see great changes in the professional exercise; since the beginnings of the past century until nowadays. Always inmersed in a ever changing world, plenty of violent changes either cultural or technological, Cue've come a long way from the early 1900's days of bohemian reporters until nowadays' mass media industry. Today, we see diversified responsibilities, sicills, and journalists' abilities that call for new challenges that demand continuous improvement.
In this paper-"Communicology and iberian-American Unity"-Communication is COM ICA CION, etymological and lexicogenesys concepts. We are glad to invite you to think thoughtfully about different conceptions of Wentalschauung and a new vision ot it. Also we are calling to create a human com- munication science refered to observation of acts of doing together and participation in common and the possibility to make differences between the concepts of: data, information, to know, knowledge, meaning and senses.
¿Royalties Para Los Periodistas? Periodismo Y Propiedad Intelectual En La Nueva Legislación Española
News, articles, and all genres of journalism can generate copyrights, and are in the area of copyright laws. This text studies the fact of the called "clipping press” and the answer of the new Spanish copyright law.